Tuesday 16 September 2008

Ad Copy Secrets and copywriting tricks with 10 Eye Popping, Jaw Dropping tips

Ad Copy Secrets and copywriting tricks with 10 Eye Popping, Jaw Dropping tips

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1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
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2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
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3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
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4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
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5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
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6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
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7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
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8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
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9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.
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10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

Ad Copy Secrets and copywriting tricks with 10 Eye Popping, Jaw Dropping tips

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Wednesday 10 September 2008

SEO Copywriting - 10 Motivational Triggers That Make People Buy

Every web copywriter needs to use emotional triggers they help transform a sales letter from just a list of features to ewngaging the reader to the benefits of the product by appealing to an emotional relationship with the reader.

10 Motivational Triggers That Make People Buy lists some of the types of emaotional triggers that can be incorperated into a sales letter to do just this. Power your creative copywriting skills with these web copywriting tips.

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1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.
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2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure.
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3. People want to save time. They may want to work less and spend time enjoying life's pleasures. This will make them feel more relaxed.
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4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.
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5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.
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6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier.
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7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved.
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8. People want to be loved. They may not want to be lonely anymore or want to start dating again. This will make them feel wanted.
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9. People want to be popular. They may want to be a famous celebrity or be more popular in school. This will make them feel praised and admired.
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10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will make them feel more fulfilled.

SEO Copywriting - 10 Motivational Triggers That Make People Buy

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