Posts
SEO copywriting tips - Press release techniques to improve your branding and online and offline presence.
SEO Copywriting - 24 Killer Press Release Secrets
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1. Your press release should sound like news, not an ad.
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2. You should only send your press release to the media related to the topic of your press release.
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3. Keep your press release one page in length.
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4. Your header, contact information and release date should be at the top of your press release.
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5. Use short sentences and double space your lines.
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6. Your header and first few sentences should grab the readers attention.
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7. You should tell a story and mention your business, product or service in the body of the press release.
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8. Proofread your press release many times. Look for grammar and spelling mistakes.
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9. Write a press release about the new products or services you're offering on your web site.
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10. Create a press release about the results of an online survey or poll you have completed.
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11. Submit a press release about a trade show or seminar you're hosting.
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12. Write a press release about no cost chat room classes you are teaching.
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13. Create a press release about your opening of a new web site.
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14. Submit a press release about an online award your business or web site has won.
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15. Write a press release about a free e-zine you're publishing.
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16. Create a press release about online products or services you're giving away.
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17. Submit a press release about an online business association or club you're starting.
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18. Write a press release about a famous person that's endorsing your business.
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19. Create a press release about a joint venture you are doing with another business.
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20. Submit a press release about a new book or e-book you wrote.
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21. Write a press release about an expert who is speaking in your chat room.
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22. Create a press release about a fundraising event you're doing at your web site.
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23. Submit a press release about a new contest or sweepstakes you're having at your site.
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24. Write a press release about major sponsorships you're doing online.
SEO copywriting tips - Press release techniques to improve your branding and online and offline presence.
SEO Copywriting - 24 Killer Press Release Secrets
More tips like this can be found at Power copywriting for the internet by Bob Serling.
Wednesday 27 August 2008
Thursday 21 August 2008
SEO copywriting - 42 Deadly Ad Copy Sins That You Can Make
SEO copywriting tips. Check these 42 Deadly Ad Copy Sins That You Can Make. Avoid these mistakes and outsell your competition.
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
Below I've made a list of 42 deadly ad copy sins that I've made over the years and that you can learn from:
* -no compelling headline
* -no believable testimonials
* -no sub headlines
* -no attractive benefits
* -no features
* -no strong guarantees
* -no asking or answering questions
* -no proof of benefits offered
* -no contact information for questions
* -no endorsements
* -no conversational writing
* -too long of sentences
* -no deadline to order
* -no free trials
* -spelling mistakes
* -grammar mistakes
* -too light of text
* -too dark of background
* -ad copy doesn't blend together
* -no breaks in ad copy
* -no bullets
* -ad copy in all CAPS
* -few ordering options
* -no visual aids
* -no comparison to competition
* -no reminding of benefits or deadlines
* -no information about your business
* -no appealing adjectives
* -no appealing phrases
* -too large of text
* -too small of text
* -no emotional appeal
* -too large of paragraphs
* -no story telling
* -no underlining or bolding of keywords
* -too short of ad copy
* -too long of ad copy
* -no facts or case studies
* -hard to understand jargon
* -no free bonuses
* -too low of price
* -too high of price
SEO copywriting tips. 42 Deadly Ad Copy Sins That You Can Make.
Make sure your copy ticks all the boxes read Bob Serlings Power Copywriting for the web.
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
Below I've made a list of 42 deadly ad copy sins that I've made over the years and that you can learn from:
* -no compelling headline
* -no believable testimonials
* -no sub headlines
* -no attractive benefits
* -no features
* -no strong guarantees
* -no asking or answering questions
* -no proof of benefits offered
* -no contact information for questions
* -no endorsements
* -no conversational writing
* -too long of sentences
* -no deadline to order
* -no free trials
* -spelling mistakes
* -grammar mistakes
* -too light of text
* -too dark of background
* -ad copy doesn't blend together
* -no breaks in ad copy
* -no bullets
* -ad copy in all CAPS
* -few ordering options
* -no visual aids
* -no comparison to competition
* -no reminding of benefits or deadlines
* -no information about your business
* -no appealing adjectives
* -no appealing phrases
* -too large of text
* -too small of text
* -no emotional appeal
* -too large of paragraphs
* -no story telling
* -no underlining or bolding of keywords
* -too short of ad copy
* -too long of ad copy
* -no facts or case studies
* -hard to understand jargon
* -no free bonuses
* -too low of price
* -too high of price
SEO copywriting tips. 42 Deadly Ad Copy Sins That You Can Make.
Make sure your copy ticks all the boxes read Bob Serlings Power Copywriting for the web.
Sunday 17 August 2008
10 Amazing Ways To Jump Start Your Sales
10 Amazing Ways To Jump Start Your Sales
You can use these tips in conjunction with Power Copywriting for the internet by bob Serling to further boost your traffic and sales.
1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.
2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.
3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You'll draw traffic from auctioneers and bidders.
4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.
5. Model other successful business or people. I'm
not saying out right copy them, but practice some
of the same habits that have made them succeed.
6. Take risks to improve your business. Sometimes
businesses don't want to advertise unless it's free,
sometimes you have to spend money to get results.
7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.
8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.
9. Out source part of your workload. You'll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.
10. Combine a product and service together in a
package deal. It could increase your sales. If you're
selling a book, offer an hour of consulting with it.
10 Amazing Ways To Jump Start Your Sales
Choose the tips most appropriate to your business or product and combine with great copy using Power Copywriting for the internet by bob Serling and you will have a winning formula.
You can use these tips in conjunction with Power Copywriting for the internet by bob Serling to further boost your traffic and sales.
1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.
2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.
3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You'll draw traffic from auctioneers and bidders.
4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.
5. Model other successful business or people. I'm
not saying out right copy them, but practice some
of the same habits that have made them succeed.
6. Take risks to improve your business. Sometimes
businesses don't want to advertise unless it's free,
sometimes you have to spend money to get results.
7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.
8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.
9. Out source part of your workload. You'll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.
10. Combine a product and service together in a
package deal. It could increase your sales. If you're
selling a book, offer an hour of consulting with it.
10 Amazing Ways To Jump Start Your Sales
Choose the tips most appropriate to your business or product and combine with great copy using Power Copywriting for the internet by bob Serling and you will have a winning formula.
Wednesday 13 August 2008
Power creative copywriting for the web with these bonuses
Power your creative copywriting skills with these extra bonuses that come on top of the five audio mp3's already being offered from top internet marketing guru's, when you obtain your copy of Bob Serling's Power Copywriting for the Internet.
Your business writing and marketing communications and strategies will all improve for the information contained in the copywriting course.
Power creative copywriting for the web with these copywriting course bonuses
Using the lessons contained in the audio bonuses together with these extra bonuses your sales letters and online and offline marketing will skyrocket your business, creative copywriting and SEO copywriting and power communications to the front line.
Power creative messages with this copywriting course and these bonuses for you.
10000 Words and phrases that sell a $47 value
Huge selection of words and phrases that can be used to generate headlines and bullet points or just to add to your sales letters and ads.
Killer Sales Letters a $97 value
How to write effective online and offline sales letters - the perfect complement to Power Copywriting for the Web.
10 Ways to Write more Effective Ads a $47 value
Discover how to write ads that convert.
Thats nearly £200 dollars of added bonuses in addition to the valuable audio recordings from some of the most well know internet names.
Plus, it's incredibly easy to put into action. All it takes to convert your weak, ineffective marketing pieces into major winners is applying a few of these simple techniques.
Why cheat yourself out of all the profit you're entitled to?
Power creative copywriting for the web with these bonuses
Your business writing and marketing communications and strategies will all improve for the information contained in the copywriting course.
Power creative copywriting for the web with these copywriting course bonuses
Using the lessons contained in the audio bonuses together with these extra bonuses your sales letters and online and offline marketing will skyrocket your business, creative copywriting and SEO copywriting and power communications to the front line.
Power creative messages with this copywriting course and these bonuses for you.
10000 Words and phrases that sell a $47 value
Huge selection of words and phrases that can be used to generate headlines and bullet points or just to add to your sales letters and ads.
Killer Sales Letters a $97 value
How to write effective online and offline sales letters - the perfect complement to Power Copywriting for the Web.
10 Ways to Write more Effective Ads a $47 value
Discover how to write ads that convert.
Thats nearly £200 dollars of added bonuses in addition to the valuable audio recordings from some of the most well know internet names.
Plus, it's incredibly easy to put into action. All it takes to convert your weak, ineffective marketing pieces into major winners is applying a few of these simple techniques.
Why cheat yourself out of all the profit you're entitled to?
Power creative copywriting for the web with these bonuses
Tuesday 12 August 2008
Power copywriting for the internet bonuses
Heres the five bonuses that come with Bob Serling's Power Copywriting for the Internet.
Now, here's a little more information on the 5 featured experts:
BONUS #1: Interview with Declan Dunn
Declan is a leading authority on substantially increasing your sales with affiliate programs. And he's also one of the most effective Internet marketers and copywriters you'll ever meet. A widely sought-after speaker and consultant to companies like PriceLine, CNET, and Travelocity, as well as hundreds of small to medium-sized businesses, Declan brings a wealth of practical, proven techniques to this interview.
BONUS #2: Interview with Audri Lanford
Audri Lanford is the CEO of NETrageous, Inc., and has one of the most successful sites on the Internet. Her vast knowledge of copywriting and marketing on the Net has garnered coverage in over 100 publications including the Wall Street Journal, Forbes, and Business Week. A master of proven, low-cost web marketing techniques, Audri reveals powerful strategies and techniques you can use to start making more sales immediately.
BONUS #3: Interview with Corey Rudl
Corey Rudl brings in over 1.8 million visitors to his web sites every month -- which produce annual sales of over $6.6 million. So you can bet he knows Internet copywriting and marketing just about as well as anyone on the Net. Corey shines in this interview, revealing dozens of inexpensive and unconventional ways to dramatically increase your success on the Net.
BONUS #4: Interview with Marlon Sanders
Marlon Sanders has written some of the most successful web marketing promotions on the Net. His client list reads like a "Who's Who" of e-commerce. Plus, Marlon has his own successful site that brings in thousands of dollars in sales daily -- and requires only about an hour of Marlon's time each day. You won't want to miss the powerful information Marlon shares in this stellar interview.
BONUS #5: Interview with Joe Vitale
Joe Vitale was one of the first copywriters to pioneer successful writing techniques specifically for the Internet. He's the author of some of the best books available on marketing including "Cyberwriting" which you can get from Amazon.com. In this no-holds-barred interview, Joe reveals a load of secrets for making your Internet copy and marketing produce results beyond your greatest expectations.
It's Easy To Get Started just click here to find out how to start with Power Copywriting for the internet by Bob Serling.
Now, here's a little more information on the 5 featured experts:
BONUS #1: Interview with Declan Dunn
Declan is a leading authority on substantially increasing your sales with affiliate programs. And he's also one of the most effective Internet marketers and copywriters you'll ever meet. A widely sought-after speaker and consultant to companies like PriceLine, CNET, and Travelocity, as well as hundreds of small to medium-sized businesses, Declan brings a wealth of practical, proven techniques to this interview.
BONUS #2: Interview with Audri Lanford
Audri Lanford is the CEO of NETrageous, Inc., and has one of the most successful sites on the Internet. Her vast knowledge of copywriting and marketing on the Net has garnered coverage in over 100 publications including the Wall Street Journal, Forbes, and Business Week. A master of proven, low-cost web marketing techniques, Audri reveals powerful strategies and techniques you can use to start making more sales immediately.
BONUS #3: Interview with Corey Rudl
Corey Rudl brings in over 1.8 million visitors to his web sites every month -- which produce annual sales of over $6.6 million. So you can bet he knows Internet copywriting and marketing just about as well as anyone on the Net. Corey shines in this interview, revealing dozens of inexpensive and unconventional ways to dramatically increase your success on the Net.
BONUS #4: Interview with Marlon Sanders
Marlon Sanders has written some of the most successful web marketing promotions on the Net. His client list reads like a "Who's Who" of e-commerce. Plus, Marlon has his own successful site that brings in thousands of dollars in sales daily -- and requires only about an hour of Marlon's time each day. You won't want to miss the powerful information Marlon shares in this stellar interview.
BONUS #5: Interview with Joe Vitale
Joe Vitale was one of the first copywriters to pioneer successful writing techniques specifically for the Internet. He's the author of some of the best books available on marketing including "Cyberwriting" which you can get from Amazon.com. In this no-holds-barred interview, Joe reveals a load of secrets for making your Internet copy and marketing produce results beyond your greatest expectations.
It's Easy To Get Started just click here to find out how to start with Power Copywriting for the internet by Bob Serling.
Wednesday 6 August 2008
Power copywriting - internet copywriting course
The Best Website Internet Copywriting Course by Bob Serling.
If you'd like to pull in more sales and more profits with every web marketing piece you create, check out this powerful promise from Bob Serling, the leading expert on high-profit, low-cost marketing.
Now you can increase your profits as much as 917% with a simple, proven formula for creating much more effective web copy.
Cant wait? Read more about Bob Serling's classic Power Copywriting Internet course here
Recommendations below
------------------------------------------------------------------------------------
"Your concepts immediately shot our profit straight through the roof. I increased my profit on one project by a very real 917%!"
Phil Kratzer, CEO
National Response Corporation
---------------------------------
"One simple strategy alone -- that took me all of five minutes to apply -- increased my day-to-day profits by a hefty 38%. Other strategies have kept my business in a continuing growth cycle, to the point where my profits have more than doubled."
Derek D'Angiolini, President
Ashland Equities, Inc.
---------------------------------
"Bob Serling made copy changes for our catalog. The results were phenomenal. When you consider how much money Bob actually made for us, his services are one of the best bargains I've ever come across."
Ray Melissa, President
Mailer's Software
--------------------------------
"Our sales letter went to prospects who have never even heard of us. So far we have a 3% response. Plus, we don't have all of the responses in yet because of a holiday. Not only is that higher than anything we've ever done, it's really something when you consider we're selling a very high-ticket item."
John Ballantyne, Marketing Director
Rushton International Engineering
--------------------------------
"Our most successful package, which we still use, contains a sales letter that Bob wrote nine years ago! It's helped us make Book Marketing Update, the number one newsletter for book publishers and publicists. A lot of copywriters can make a strong logical sales argument, but Bob also has a real knack for presenting things in an exceptionally emotional and persuasive way which makes a HUGE difference in your response rate."
Bill Harrison, Publisher
Book Marketing Update
Bradley Communications Corp
--------------------------------
"I have been successfully direct marketing products for 5 years now, and I've seen just about every course on the subject and have studied just about every good direct marketer out there. One of the very best copywriters I know is Bob Serling. He does the most difficult task of all which is writing credibly about your product, while at the same time creating such fervent desire in the prospect that they pick up and order immediately! To get a complete stranger (who didn't know anything about your product) to go from indifferent to frothing over with desire in the span of 2 3 pages, is a rare and amazing skill indeed. Bob Serling has this rare talent."
Ben Cummings
Cummings Marketing Group
--------------------------------
"Your copy increased our gross sales by 714% for this product line almost overnight. Then I put the sales letter up on our web site and it's bringing in 6-figures annually with almost no effort on our part whatsoever."
Pamela Yellen, CEO
Prospecting & Marketing Institute, Inc.
------------------------------------------------------------------------------------
Do all your web promotions get the results you're really after? Are they as profitable as you'd like them to be?
Even if your web marketing pieces are doing alright -- wouldn't you like to increase your results substantially, even by as much as 9 times?
One of Bob Serling's clients did just that. Using what I'm about to show you, he increased his profits by 917%. Many others increased their profits by 300% or more, as well.
How have Bob's clients managed to produce such remarkable results time and time again? And how can you start enjoying similar results with your web marketing?
The answer is simple. If you want to improve your sales and profits exponentially, the secret to doing it is:
More powerful concepts and copy!
It's really that easy. Look, I don't care how great your product or service is, how attractive the design of your web site may be, what opt-in lists you're using, how high you place in the search engines, or how unique any other component of your web marketing might be.
It's all a waste of time if you don't have the kind of powerful, compelling sales copy that converts the maximum number of prospects to cash-paying customers.
The bottom line is this: If you don't do an exceptional job of motivating your prospects to take immediate action... if you bore them for one second... if you confuse them... or don't do the strongest job possible of closing them once you have their attention...
You're cheating yourself out of all the profits you could be earning.
I'm sure you know from experience that this is absolutely true. Haven't you had days when the traffic to your site broke all previous records -- but sales didn't budge at all?
Or haven't you created copy to revamp your home page or copy for a new promotion on your site you were sure would sell like crazy -- only to have it fail dismally?
Bob has heard this story many times before -- because over 90% of his clients tell him they've been through this.
They also tell him they wish they were much better at writing web copy. Or they knew more about how to effectively judge and improve the copy they get from copywriters they hire.
Here's How To Put An End To Poor Results
-- And Start Increasing Your Sales And Profits Right Away
If you'd like to put an end to the dismal results you've been getting... if you'd like to be able to write the kind of copy that makes products disappear off the shelves and sells services like crazy... if you'd like to super-charge the performance of every web marketing piece you create, I've got good news for you.
Bob has just created a powerful new program that will show you, step-by-step, everything you need to know to craft the tightest, most compelling copy imaginable. Copy that sells and sells -- then sells some more!
It's called Power Copywriting For The Internet -- A Step-By-Step Guide To Writing Million-Dollar Advertising Copy.
One thing you should know. This program is unlike anything you've ever seen. You see, after following the rules all the so-called web marketing experts promote for creating copy -- and suffering from extremely poor sales as a result -- Bob decided to do things completely differently.
He decided to turn things upside down, inside out, mercilessly kill what didn't work, keep only those few things that proved they produce actual sales... and "marry" all of this to what he had learned as a highly paid direct response copywriter.
Once Bob came up with his web copy "power formula," he put it to the test the only place it really counts -- in the market place. To be perfectly frank, not all of it worked. But most of it proved exceptionally successful.
So Bob went back to the drawing board, tweaked things here, fine-tuned things there, and continued to test and refine his "power formula" until it performed like crazy. Then he tested some more.
You Get Tested, Proven Techniques... Not Some Useless Ivory-Tower Academic Theory
All this testing paid off handsomely. Because what Bob ended up with was a web copy "power formula" that's been exceptionally more profitable than anything else he ever tried.
For example, perhaps you saw his recent web promotion for a teleconference call on web marketing. That promotion was created in just a few hours using the template for his "power formula".
How well did it do? It brought in a whopping 7% response. And I mean 7% of all people who received the promotion signed up for the conference call at $197 per person.
Compare that to the meager 0.5% response that's the industry standard for web marketing, even for products that sell for far less than what the teleconference call sold for. That's a 1400% increase in sales!
Bob worked 18 months and invested hundreds of thousands of dollars to test and perfect this powerful approach. Now, for the first time, he's taken the entire formula and broken it down step-by-step into a simple recipe anyone can follow to produce record-breaking sales. It's all there in Bob's new program, Power Copywriting For The Internet.
Read more about Bob Serling's classic Power Copywriting Internet course here
Very much recommended reading, in addition there are many valueble bonuses including,
In five separate, one-hour interviews, Declan Dunn, Audri Lanford, Corey Rudl, Marlon Sanders, and Joe Vitale bring you dozens of ways to make your Internet copywriting and marketing more successful. Here's just a portion of what's covered:
* The best ways to drive major traffic to your web site
* The single most important marketing method for succeeding on the Internet
* Incredibly effective low-cost and no-cost marketing techniques
* How online copy differs from traditional copy - if you don't follow some basic rules, you're wasting your time and money
* The best ways to structure an online offer
* Hard facts on what sells and what doesn't sell online
* Impressive success stories of companies you've never heard of
* Common mistakes to avoid
* How to cash in with affiliate programs
* What the future holds for Internet marketing.
* And much, much more.
Plus more you can read about in the next post or visit Power Copywriting for the Internet to read it now.
If you'd like to pull in more sales and more profits with every web marketing piece you create, check out this powerful promise from Bob Serling, the leading expert on high-profit, low-cost marketing.
Now you can increase your profits as much as 917% with a simple, proven formula for creating much more effective web copy.
Cant wait? Read more about Bob Serling's classic Power Copywriting Internet course here
Recommendations below
------------------------------------------------------------------------------------
"Your concepts immediately shot our profit straight through the roof. I increased my profit on one project by a very real 917%!"
Phil Kratzer, CEO
National Response Corporation
---------------------------------
"One simple strategy alone -- that took me all of five minutes to apply -- increased my day-to-day profits by a hefty 38%. Other strategies have kept my business in a continuing growth cycle, to the point where my profits have more than doubled."
Derek D'Angiolini, President
Ashland Equities, Inc.
---------------------------------
"Bob Serling made copy changes for our catalog. The results were phenomenal. When you consider how much money Bob actually made for us, his services are one of the best bargains I've ever come across."
Ray Melissa, President
Mailer's Software
--------------------------------
"Our sales letter went to prospects who have never even heard of us. So far we have a 3% response. Plus, we don't have all of the responses in yet because of a holiday. Not only is that higher than anything we've ever done, it's really something when you consider we're selling a very high-ticket item."
John Ballantyne, Marketing Director
Rushton International Engineering
--------------------------------
"Our most successful package, which we still use, contains a sales letter that Bob wrote nine years ago! It's helped us make Book Marketing Update, the number one newsletter for book publishers and publicists. A lot of copywriters can make a strong logical sales argument, but Bob also has a real knack for presenting things in an exceptionally emotional and persuasive way which makes a HUGE difference in your response rate."
Bill Harrison, Publisher
Book Marketing Update
Bradley Communications Corp
--------------------------------
"I have been successfully direct marketing products for 5 years now, and I've seen just about every course on the subject and have studied just about every good direct marketer out there. One of the very best copywriters I know is Bob Serling. He does the most difficult task of all which is writing credibly about your product, while at the same time creating such fervent desire in the prospect that they pick up and order immediately! To get a complete stranger (who didn't know anything about your product) to go from indifferent to frothing over with desire in the span of 2 3 pages, is a rare and amazing skill indeed. Bob Serling has this rare talent."
Ben Cummings
Cummings Marketing Group
--------------------------------
"Your copy increased our gross sales by 714% for this product line almost overnight. Then I put the sales letter up on our web site and it's bringing in 6-figures annually with almost no effort on our part whatsoever."
Pamela Yellen, CEO
Prospecting & Marketing Institute, Inc.
------------------------------------------------------------------------------------
Do all your web promotions get the results you're really after? Are they as profitable as you'd like them to be?
Even if your web marketing pieces are doing alright -- wouldn't you like to increase your results substantially, even by as much as 9 times?
One of Bob Serling's clients did just that. Using what I'm about to show you, he increased his profits by 917%. Many others increased their profits by 300% or more, as well.
How have Bob's clients managed to produce such remarkable results time and time again? And how can you start enjoying similar results with your web marketing?
The answer is simple. If you want to improve your sales and profits exponentially, the secret to doing it is:
More powerful concepts and copy!
It's really that easy. Look, I don't care how great your product or service is, how attractive the design of your web site may be, what opt-in lists you're using, how high you place in the search engines, or how unique any other component of your web marketing might be.
It's all a waste of time if you don't have the kind of powerful, compelling sales copy that converts the maximum number of prospects to cash-paying customers.
The bottom line is this: If you don't do an exceptional job of motivating your prospects to take immediate action... if you bore them for one second... if you confuse them... or don't do the strongest job possible of closing them once you have their attention...
You're cheating yourself out of all the profits you could be earning.
I'm sure you know from experience that this is absolutely true. Haven't you had days when the traffic to your site broke all previous records -- but sales didn't budge at all?
Or haven't you created copy to revamp your home page or copy for a new promotion on your site you were sure would sell like crazy -- only to have it fail dismally?
Bob has heard this story many times before -- because over 90% of his clients tell him they've been through this.
They also tell him they wish they were much better at writing web copy. Or they knew more about how to effectively judge and improve the copy they get from copywriters they hire.
Here's How To Put An End To Poor Results
-- And Start Increasing Your Sales And Profits Right Away
If you'd like to put an end to the dismal results you've been getting... if you'd like to be able to write the kind of copy that makes products disappear off the shelves and sells services like crazy... if you'd like to super-charge the performance of every web marketing piece you create, I've got good news for you.
Bob has just created a powerful new program that will show you, step-by-step, everything you need to know to craft the tightest, most compelling copy imaginable. Copy that sells and sells -- then sells some more!
It's called Power Copywriting For The Internet -- A Step-By-Step Guide To Writing Million-Dollar Advertising Copy.
One thing you should know. This program is unlike anything you've ever seen. You see, after following the rules all the so-called web marketing experts promote for creating copy -- and suffering from extremely poor sales as a result -- Bob decided to do things completely differently.
He decided to turn things upside down, inside out, mercilessly kill what didn't work, keep only those few things that proved they produce actual sales... and "marry" all of this to what he had learned as a highly paid direct response copywriter.
Once Bob came up with his web copy "power formula," he put it to the test the only place it really counts -- in the market place. To be perfectly frank, not all of it worked. But most of it proved exceptionally successful.
So Bob went back to the drawing board, tweaked things here, fine-tuned things there, and continued to test and refine his "power formula" until it performed like crazy. Then he tested some more.
You Get Tested, Proven Techniques... Not Some Useless Ivory-Tower Academic Theory
All this testing paid off handsomely. Because what Bob ended up with was a web copy "power formula" that's been exceptionally more profitable than anything else he ever tried.
For example, perhaps you saw his recent web promotion for a teleconference call on web marketing. That promotion was created in just a few hours using the template for his "power formula".
How well did it do? It brought in a whopping 7% response. And I mean 7% of all people who received the promotion signed up for the conference call at $197 per person.
Compare that to the meager 0.5% response that's the industry standard for web marketing, even for products that sell for far less than what the teleconference call sold for. That's a 1400% increase in sales!
Bob worked 18 months and invested hundreds of thousands of dollars to test and perfect this powerful approach. Now, for the first time, he's taken the entire formula and broken it down step-by-step into a simple recipe anyone can follow to produce record-breaking sales. It's all there in Bob's new program, Power Copywriting For The Internet.
Read more about Bob Serling's classic Power Copywriting Internet course here
Very much recommended reading, in addition there are many valueble bonuses including,
In five separate, one-hour interviews, Declan Dunn, Audri Lanford, Corey Rudl, Marlon Sanders, and Joe Vitale bring you dozens of ways to make your Internet copywriting and marketing more successful. Here's just a portion of what's covered:
* The best ways to drive major traffic to your web site
* The single most important marketing method for succeeding on the Internet
* Incredibly effective low-cost and no-cost marketing techniques
* How online copy differs from traditional copy - if you don't follow some basic rules, you're wasting your time and money
* The best ways to structure an online offer
* Hard facts on what sells and what doesn't sell online
* Impressive success stories of companies you've never heard of
* Common mistakes to avoid
* How to cash in with affiliate programs
* What the future holds for Internet marketing.
* And much, much more.
Plus more you can read about in the next post or visit Power Copywriting for the Internet to read it now.
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