Posts
Online Business Press Release Writing Tips And Ideas.
More SEO copywriting tips from www.copywritingtip.com the best internet copywriting course on the web.
Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:
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- your press release should sound like news, not an ad
*
- you should only send your press release to the media related to the topic of your press release
*
- keep your press release one page in length
*
- your header, contact information and release date should be at the top of your press release
*
- use short sentences and double space in between sentences
*
- your header and first few sentences should capture the readers attention
*
- you should tell a story and briefly mention your business, product or service in the body of the press release
*
- proofread your press release many times. Look for grammar and spelling mistakes.
*
Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:
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- new products or services you're offering on your web site.
*
- the results of an online survey or poll you've completed
*
- a virtual trade show or seminar you're hosting.
*
- a free chat room class you're teaching
*
- your opening of a new web site
*
- an online award your business or web site has won
*
- a free e-mail newsletter you're publishing
*
- new online products or services you're giving away
*
- an online business association or club you're starting
*
- a famous person that's endorsing your business
*
- a major joint venture you're doing with another business
*
- a new book or e-book you wrote
*
- an expert or celebrity who's speaking in your chat room
*
- a fundraising event you're doing at your web site
*
- a new contest or sweepstakes you're having at your site
*
- major sponsorships you're doing online
*
You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.
Check out Power Copywriting for the Internet by Bob Serling for more SEO Copywriting tips.
Tuesday, 25 November 2008
Tuesday, 16 September 2008
Ad Copy Secrets and copywriting tricks with 10 Eye Popping, Jaw Dropping tips
Ad Copy Secrets and copywriting tricks with 10 Eye Popping, Jaw Dropping tips
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1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
*
2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
*
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
*
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
*
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
*
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
*
7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
*
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
*
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.
*
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
Ad Copy Secrets and copywriting tricks with 10 Eye Popping, Jaw Dropping tips
More SEO Copywriting tips with Bob Serlings Power Copywriting for the Internet - Click here now
*
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
*
2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
*
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
*
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
*
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
*
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
*
7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
*
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
*
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.
*
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
Ad Copy Secrets and copywriting tricks with 10 Eye Popping, Jaw Dropping tips
More SEO Copywriting tips with Bob Serlings Power Copywriting for the Internet - Click here now
Wednesday, 10 September 2008
SEO Copywriting - 10 Motivational Triggers That Make People Buy
Every web copywriter needs to use emotional triggers they help transform a sales letter from just a list of features to ewngaging the reader to the benefits of the product by appealing to an emotional relationship with the reader.
10 Motivational Triggers That Make People Buy lists some of the types of emaotional triggers that can be incorperated into a sales letter to do just this. Power your creative copywriting skills with these web copywriting tips.
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1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.
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2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure.
*
3. People want to save time. They may want to work less and spend time enjoying life's pleasures. This will make them feel more relaxed.
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4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.
*
5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.
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6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier.
*
7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved.
*
8. People want to be loved. They may not want to be lonely anymore or want to start dating again. This will make them feel wanted.
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9. People want to be popular. They may want to be a famous celebrity or be more popular in school. This will make them feel praised and admired.
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10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will make them feel more fulfilled.
SEO Copywriting - 10 Motivational Triggers That Make People Buy
For more web SEO copywriting tips try Bob Serlings - Power copywriting for the web
10 Motivational Triggers That Make People Buy lists some of the types of emaotional triggers that can be incorperated into a sales letter to do just this. Power your creative copywriting skills with these web copywriting tips.
*
1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.
*
2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure.
*
3. People want to save time. They may want to work less and spend time enjoying life's pleasures. This will make them feel more relaxed.
*
4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.
*
5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.
*
6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier.
*
7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved.
*
8. People want to be loved. They may not want to be lonely anymore or want to start dating again. This will make them feel wanted.
*
9. People want to be popular. They may want to be a famous celebrity or be more popular in school. This will make them feel praised and admired.
*
10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will make them feel more fulfilled.
SEO Copywriting - 10 Motivational Triggers That Make People Buy
For more web SEO copywriting tips try Bob Serlings - Power copywriting for the web
Wednesday, 27 August 2008
SEO Copywriting - 24 Killer Press Release Secrets
SEO copywriting tips - Press release techniques to improve your branding and online and offline presence.
SEO Copywriting - 24 Killer Press Release Secrets
*
1. Your press release should sound like news, not an ad.
*
2. You should only send your press release to the media related to the topic of your press release.
*
3. Keep your press release one page in length.
*
4. Your header, contact information and release date should be at the top of your press release.
*
5. Use short sentences and double space your lines.
*
6. Your header and first few sentences should grab the readers attention.
*
7. You should tell a story and mention your business, product or service in the body of the press release.
*
8. Proofread your press release many times. Look for grammar and spelling mistakes.
*
9. Write a press release about the new products or services you're offering on your web site.
*
10. Create a press release about the results of an online survey or poll you have completed.
*
11. Submit a press release about a trade show or seminar you're hosting.
*
12. Write a press release about no cost chat room classes you are teaching.
*
13. Create a press release about your opening of a new web site.
*
14. Submit a press release about an online award your business or web site has won.
*
15. Write a press release about a free e-zine you're publishing.
*
16. Create a press release about online products or services you're giving away.
*
17. Submit a press release about an online business association or club you're starting.
*
18. Write a press release about a famous person that's endorsing your business.
*
19. Create a press release about a joint venture you are doing with another business.
*
20. Submit a press release about a new book or e-book you wrote.
*
21. Write a press release about an expert who is speaking in your chat room.
*
22. Create a press release about a fundraising event you're doing at your web site.
*
23. Submit a press release about a new contest or sweepstakes you're having at your site.
*
24. Write a press release about major sponsorships you're doing online.
SEO copywriting tips - Press release techniques to improve your branding and online and offline presence.
SEO Copywriting - 24 Killer Press Release Secrets
More tips like this can be found at Power copywriting for the internet by Bob Serling.
SEO Copywriting - 24 Killer Press Release Secrets
*
1. Your press release should sound like news, not an ad.
*
2. You should only send your press release to the media related to the topic of your press release.
*
3. Keep your press release one page in length.
*
4. Your header, contact information and release date should be at the top of your press release.
*
5. Use short sentences and double space your lines.
*
6. Your header and first few sentences should grab the readers attention.
*
7. You should tell a story and mention your business, product or service in the body of the press release.
*
8. Proofread your press release many times. Look for grammar and spelling mistakes.
*
9. Write a press release about the new products or services you're offering on your web site.
*
10. Create a press release about the results of an online survey or poll you have completed.
*
11. Submit a press release about a trade show or seminar you're hosting.
*
12. Write a press release about no cost chat room classes you are teaching.
*
13. Create a press release about your opening of a new web site.
*
14. Submit a press release about an online award your business or web site has won.
*
15. Write a press release about a free e-zine you're publishing.
*
16. Create a press release about online products or services you're giving away.
*
17. Submit a press release about an online business association or club you're starting.
*
18. Write a press release about a famous person that's endorsing your business.
*
19. Create a press release about a joint venture you are doing with another business.
*
20. Submit a press release about a new book or e-book you wrote.
*
21. Write a press release about an expert who is speaking in your chat room.
*
22. Create a press release about a fundraising event you're doing at your web site.
*
23. Submit a press release about a new contest or sweepstakes you're having at your site.
*
24. Write a press release about major sponsorships you're doing online.
SEO copywriting tips - Press release techniques to improve your branding and online and offline presence.
SEO Copywriting - 24 Killer Press Release Secrets
More tips like this can be found at Power copywriting for the internet by Bob Serling.
Thursday, 21 August 2008
SEO copywriting - 42 Deadly Ad Copy Sins That You Can Make
SEO copywriting tips. Check these 42 Deadly Ad Copy Sins That You Can Make. Avoid these mistakes and outsell your competition.
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
Below I've made a list of 42 deadly ad copy sins that I've made over the years and that you can learn from:
* -no compelling headline
* -no believable testimonials
* -no sub headlines
* -no attractive benefits
* -no features
* -no strong guarantees
* -no asking or answering questions
* -no proof of benefits offered
* -no contact information for questions
* -no endorsements
* -no conversational writing
* -too long of sentences
* -no deadline to order
* -no free trials
* -spelling mistakes
* -grammar mistakes
* -too light of text
* -too dark of background
* -ad copy doesn't blend together
* -no breaks in ad copy
* -no bullets
* -ad copy in all CAPS
* -few ordering options
* -no visual aids
* -no comparison to competition
* -no reminding of benefits or deadlines
* -no information about your business
* -no appealing adjectives
* -no appealing phrases
* -too large of text
* -too small of text
* -no emotional appeal
* -too large of paragraphs
* -no story telling
* -no underlining or bolding of keywords
* -too short of ad copy
* -too long of ad copy
* -no facts or case studies
* -hard to understand jargon
* -no free bonuses
* -too low of price
* -too high of price
SEO copywriting tips. 42 Deadly Ad Copy Sins That You Can Make.
Make sure your copy ticks all the boxes read Bob Serlings Power Copywriting for the web.
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
Below I've made a list of 42 deadly ad copy sins that I've made over the years and that you can learn from:
* -no compelling headline
* -no believable testimonials
* -no sub headlines
* -no attractive benefits
* -no features
* -no strong guarantees
* -no asking or answering questions
* -no proof of benefits offered
* -no contact information for questions
* -no endorsements
* -no conversational writing
* -too long of sentences
* -no deadline to order
* -no free trials
* -spelling mistakes
* -grammar mistakes
* -too light of text
* -too dark of background
* -ad copy doesn't blend together
* -no breaks in ad copy
* -no bullets
* -ad copy in all CAPS
* -few ordering options
* -no visual aids
* -no comparison to competition
* -no reminding of benefits or deadlines
* -no information about your business
* -no appealing adjectives
* -no appealing phrases
* -too large of text
* -too small of text
* -no emotional appeal
* -too large of paragraphs
* -no story telling
* -no underlining or bolding of keywords
* -too short of ad copy
* -too long of ad copy
* -no facts or case studies
* -hard to understand jargon
* -no free bonuses
* -too low of price
* -too high of price
SEO copywriting tips. 42 Deadly Ad Copy Sins That You Can Make.
Make sure your copy ticks all the boxes read Bob Serlings Power Copywriting for the web.
Sunday, 17 August 2008
10 Amazing Ways To Jump Start Your Sales
10 Amazing Ways To Jump Start Your Sales
You can use these tips in conjunction with Power Copywriting for the internet by bob Serling to further boost your traffic and sales.
1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.
2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.
3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You'll draw traffic from auctioneers and bidders.
4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.
5. Model other successful business or people. I'm
not saying out right copy them, but practice some
of the same habits that have made them succeed.
6. Take risks to improve your business. Sometimes
businesses don't want to advertise unless it's free,
sometimes you have to spend money to get results.
7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.
8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.
9. Out source part of your workload. You'll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.
10. Combine a product and service together in a
package deal. It could increase your sales. If you're
selling a book, offer an hour of consulting with it.
10 Amazing Ways To Jump Start Your Sales
Choose the tips most appropriate to your business or product and combine with great copy using Power Copywriting for the internet by bob Serling and you will have a winning formula.
You can use these tips in conjunction with Power Copywriting for the internet by bob Serling to further boost your traffic and sales.
1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.
2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.
3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You'll draw traffic from auctioneers and bidders.
4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.
5. Model other successful business or people. I'm
not saying out right copy them, but practice some
of the same habits that have made them succeed.
6. Take risks to improve your business. Sometimes
businesses don't want to advertise unless it's free,
sometimes you have to spend money to get results.
7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.
8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.
9. Out source part of your workload. You'll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.
10. Combine a product and service together in a
package deal. It could increase your sales. If you're
selling a book, offer an hour of consulting with it.
10 Amazing Ways To Jump Start Your Sales
Choose the tips most appropriate to your business or product and combine with great copy using Power Copywriting for the internet by bob Serling and you will have a winning formula.
Wednesday, 13 August 2008
Power creative copywriting for the web with these bonuses
Power your creative copywriting skills with these extra bonuses that come on top of the five audio mp3's already being offered from top internet marketing guru's, when you obtain your copy of Bob Serling's Power Copywriting for the Internet.
Your business writing and marketing communications and strategies will all improve for the information contained in the copywriting course.
Power creative copywriting for the web with these copywriting course bonuses
Using the lessons contained in the audio bonuses together with these extra bonuses your sales letters and online and offline marketing will skyrocket your business, creative copywriting and SEO copywriting and power communications to the front line.
Power creative messages with this copywriting course and these bonuses for you.
10000 Words and phrases that sell a $47 value
Huge selection of words and phrases that can be used to generate headlines and bullet points or just to add to your sales letters and ads.
Killer Sales Letters a $97 value
How to write effective online and offline sales letters - the perfect complement to Power Copywriting for the Web.
10 Ways to Write more Effective Ads a $47 value
Discover how to write ads that convert.
Thats nearly £200 dollars of added bonuses in addition to the valuable audio recordings from some of the most well know internet names.
Plus, it's incredibly easy to put into action. All it takes to convert your weak, ineffective marketing pieces into major winners is applying a few of these simple techniques.
Why cheat yourself out of all the profit you're entitled to?
Power creative copywriting for the web with these bonuses
Your business writing and marketing communications and strategies will all improve for the information contained in the copywriting course.
Power creative copywriting for the web with these copywriting course bonuses
Using the lessons contained in the audio bonuses together with these extra bonuses your sales letters and online and offline marketing will skyrocket your business, creative copywriting and SEO copywriting and power communications to the front line.
Power creative messages with this copywriting course and these bonuses for you.
10000 Words and phrases that sell a $47 value
Huge selection of words and phrases that can be used to generate headlines and bullet points or just to add to your sales letters and ads.
Killer Sales Letters a $97 value
How to write effective online and offline sales letters - the perfect complement to Power Copywriting for the Web.
10 Ways to Write more Effective Ads a $47 value
Discover how to write ads that convert.
Thats nearly £200 dollars of added bonuses in addition to the valuable audio recordings from some of the most well know internet names.
Plus, it's incredibly easy to put into action. All it takes to convert your weak, ineffective marketing pieces into major winners is applying a few of these simple techniques.
Why cheat yourself out of all the profit you're entitled to?
Power creative copywriting for the web with these bonuses
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